Services
FTI vCMO modules enhance existing marketing staff with AI-assisted production, multi-channel distribution, and transparent cost control — not a black-box agency retainer.
Modules
Designed for large screens and long sessions — deep module detail without the agency slide theater.
One voice across every channel
Market research, competitive analysis, messaging frameworks, and brand voice systems so product, sales, and marketing stop improvising the story.
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Deliverables
Ship pages and posts without WP drag
Governed CMS for pages, blog (MDX), media, navigation, and templates — with AI-assisted drafting that still requires human approval.
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Deliverables
Organic demand you can measure
Technical SEO audits, schema, sitemaps, Core Web Vitals awareness, and Search Console workflows so content investments compound.
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Deliverables
Schedule, approve, publish
Multi-platform publishing with calendars, previews, and human gates — LinkedIn, X, and campaign packs without tab chaos.
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Deliverables
Earned media with a system
Press narratives, outreach lists, coverage tracking, and digital newsroom patterns — a differentiator for professional services brands.
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Budget with a feedback loop
Campaign structure, creative testing, and ROAS reporting — connected to the same content and landing system as organic.
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From form fill to pipeline
HubSpot, Salesforce, and operational CRM patterns with lead capture, scoring hooks, and sales-ready handoff from marketing.
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Numbers leadership can trust
Unified dashboards, channel attribution, and executive briefings — including token usage so AI cost is never a mystery.
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Acceleration with a leash
OpenRouter / OpenAI (and more) via the integration registry — platform defaults or BYOK — always behind approval gates and token meters.
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Engagement
Audit channels, tools, content debt, and cost leakage. Align on outcomes for the next 90 days.
Configure CMS, integrations, roles, and brand voice. Connect CRM and analytics. Set token budgets.
Weekly production, approval rituals, SEO/social cadence, and transparent reporting your leadership will actually read.
| Capability | FTI vCMO | Agency retainer | Tool sprawl DIY |
|---|---|---|---|
| Content + CMS | Included, governed | Billable hours | Fragmented |
| AI generation | Metered + approved | Opaque or none | Untracked keys |
| Social ops | Calendar + gates | Usually included | Manual posting |
| Cost visibility | Tokens + tiers | Monthly black box | Many invoices |
| Multi-tenant | Built for portfolio | Rare | Custom glue |
We’ll show which FTI vCMO modules replace tools you already pay for — and which ones enhance the team you have.