Disaster recovery thinking for content operations

FutureTranz publishes extensively on Disaster Recovery as a Service and business continuity. Marketing rarely uses the same rigor — until a bad publish, a compromised social account, or a lost CMS breaks a campaign.

Content ops is a production system

Treat it like infrastructure:

• Source of truth — pages and posts in a governed CMS (not six Google Docs)
• Change control — approvals before public
• Restore path — git-backed content, media manifests, known good deploys
• Access control — roles for editor, approver, admin

How FTI vCMO applies it

1. Draft → approve → publish is explicit
2. AI never ships alone
3. Integrations and secrets live in a registry with masks and tests
4. Navigation and pages can be rebuilt without archaeological WordPress digs

Continuity checklist for your next quarter

• [ ] Who can publish without a second pair of eyes?
• [ ] Where does the last good version of the homepage live?
• [ ] If OpenAI keys leak, how fast can you rotate?
• [ ] Do campaign landings share templates or diverge forever?

Disaster recovery is not only for data centers. It is for reputation.