Disaster recovery thinking for content operations
FutureTranz publishes extensively on Disaster Recovery as a Service and business continuity. Marketing rarely uses the same rigor — until a bad publish, a compromised social account, or a lost CMS breaks a campaign.
Content ops is a production system
Treat it like infrastructure:
- Source of truth — pages and posts in a governed CMS (not six Google Docs)
- Change control — approvals before public
- Restore path — git-backed content, media manifests, known good deploys
- Access control — roles for editor, approver, admin
How FTI vCMO applies it
- Draft → approve → publish is explicit
- AI never ships alone
- Integrations and secrets live in a registry with masks and tests
- Navigation and pages can be rebuilt without archaeological WordPress digs
Continuity checklist for your next quarter
- [ ] Who can publish without a second pair of eyes?
- [ ] Where does the last good version of the homepage live?
- [ ] If OpenAI keys leak, how fast can you rotate?
- [ ] Do campaign landings share templates or diverge forever?
Disaster recovery is not only for data centers. It is for reputation.